The latest international DMO study by Prof. Dr Roland Schegg shows that the digital maturity of destinations depends largely on how well data, systems and processes are interconnected. It is now widely recognised that AI is only as good as the data it has access to, but what does that mean in practical terms? It means moving away from siloed solutions towards a centralised and structured database.
This is precisely where feratel’s Deskline® excels. The Destination Management System interlinks tourism data and processes, thereby laying the foundations for the next stage of digitalisation – from automated workflows to intelligent, AI-powered services.
