feratel develops digital systems that enable tourism professionals to work efficiently and future-proof. The focus is on intelligent technology that seamlessly connects data, content and communication.
Tourism organisations and businesses face the same challenge: keeping information up to date, targeting guests and reducing effort at the same time. feratel combines artificial intelligence with many years of industry experience for processes that run faster, more accurately and more sustainably.
Datacycle from Pixelpoint (feratel investment) creates the basis for reliable, centrally available data. The dataCycle Content Hub collects information from various sources – accommodation, events, points of interest – and makes it usable for websites, apps and guest cards. This creates clear structures, consistent content and a solid foundation for digital applications.
Onlim, a company in which feratel has a stake, brings artificial intelligence to guest communication. Chatbots and voicebots answer questions in real time, recognise connections and provide accurate information – around the clock and in multiple languages. What used to be service hours is now a continuous dialogue with guests – natural, fast and reliable.
The feratel AI BulkService makes daily work with content much easier. The module in the Deskline system automatically generates ALT texts for images and translations for texts, accurately, in all activated languages and without manual maintenance. This saves time, meets the requirements of the EU Barrier Regulation and ensures better findability in search engines.
The feratel Performance Monitor transforms large amounts of data into clear insights. It shows how guest numbers, source markets and demand are developing on a daily basis and in comparison with previous year's figures. This enables destinations to identify trends at an early stage, adjust capacities and target marketing measures. Data becomes knowledge, and knowledge leads to planning security.
More and more travellers are getting information from AI-supported search systems such as ChatGPT, Gemini or Perplexity and/or their agents. Thanks to structured data, clean metadata and automatically generated descriptions, content in the feratel system is not only readable and findable for humans, but also for AI agents. This means that destinations and businesses remain visible even in the new digital information world.
Efficient processesthrough automation
Uniform and up-to-date database
Improved visibility in web & AI systems
Accessibility & legal certainty
More precise analyses and control
Future-proof, integrated technology
Performancemonitor Destination Management System Chatbot Open Data
Last updated on 16 October 2025
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