How tourism organizations benefit from digitalization with feratel and redefine the guest-host relationship. A few examples from the practice.
Advances in digitalization have fundamentally changed tourism. This affects both the market and competitive situation, resulting in increased demands on destination management organizations (DMOs) and customer behavior. With the technical solutions from feratel, tourism regions can now exploit their full potential, use the advantages of digitalization, and gain and retain guests.
St. Peter Ording, Sölden, Gstaad
Many regions sit on a treasure trove of quantitatively and qualitatively outstanding accommodation and recreation facilities. This treasure needs to be uncovered. Together with the technology partner feratel, three top international destinations show us how it is done.
In Germany, for instance, St. Peter Ording (SPO) tourism center on the North Sea is once again taking the lead in the industry when it comes to the matter of digitalization: with a new guest card – haptic and digital – and the introduction of a digital holiday companion, services for guests have been further expanded and customer loyalty pushed to an even greater extent.
After booking the accommodation, the guest receives a link to the digital holiday companion. The new guest card is already integrated there free-of-charge. For example, guests can discover what the Schleswig-Holstein holiday destination has to offer before their arrival, use the guest card services during their stay, stay in touch with the destination after departure and much more. The digital holiday companion only shows offers, services, events, etc., for the respective period of stay of the guest.
In connection with the new guest card, the stay becomes a digital experience for the guest. At the same time, actual experiences can be conveniently booked on the smartphone in the destination’s Experience Shop. Also integrated into the digital holiday companion, this interplay of digital solutions simplifies work processes and increases value creation in the region.