An authentic online magazine, created by guests for guests. This is how successful destination marketing works that is based on real experience.
For successful destination marketing, a region’s website is the primary point of contact for the guest. However, guests no longer only want to find out more information and rely on (advertising) promises but are looking for an authentic image of the holiday location based on actual experiences. This is why a social wall perfectly complements the destination website.
Specially developed for the tourism industry, feratel’s social wall can be used to display postings from all relevant social networks at a glance – from Instagram and Facebook to YouTube, Pinterest and Twitter & Co. Using an intelligent combination of main and additional hashtags, topics are selected and the posts automatically delivered to the wall. Filters keep inappropriate accounts and tags out of the stream. Through the brand and positioning of a destination, the user is given suitable impressions based on authentic experiences.
After clicking on a post, an information window opens without the user leaving the region’s website. In addition, the guest contributions are enriched with relevant content from feratel Deskline® (events, destination, ski area information) and live images from panorama cameras. Brochures can be ordered directly from the mail service, and experiences or accommodations can be booked. The stored social media addresses of the service providers are read from Deskline® and integrated into the wall – and all this happens automatically.
Well-known tourist destinations such as the Kitzbühel Alps, the Stubaital valleytal or the Hochkönig region use feratel’s social media tool.