Special moments in Salzestadt powered by feratel

The new city voucher in Bad Salzuflen brings anticipation for special moments in the salt town and more. It is the first project implemented with feratel's new voucher module.

Available analogue and digitally since the beginning of December 2023, the Salzufler city voucher can currently be flexibly redeemed at 25 acceptance points in the city center and other districts. The “wish fulfiller”, as the new city voucher is affectionately called, is embedded in feratel’s destination management system (voucher module). This gives the city the great advantage of being the sole contractual partner of voucher buyers and voucher acceptance points. Consequently, a closed system without third-party providers.

“Whether it’s winning new customers, retaining existing customers, increasing visitor frequency or strengthening the regional value chain: our new voucher module is a benefit for an entire region,” says Markus Schröcksnadel, CEO feratel, and adds: “The city voucher in Bad Salzuflen brings added value for the recipients as well as for tourism, gastronomy, retail and service providers in the Salzestadt.”

Anyone who orders a voucher in Bad Salzuflen can choose from different motifs (see pictures - @Stadt Bad Salzuflen / Katharina Uschmann), with which the voucher can be tailored even better to the occasion.

A highly effective customer loyalty tool that, in combination with deskline and one-stop shop, simply offers MORE:

  • More customer loyalty
  • More customer satisfaction
  • More contact
  • More purchase frequency
  • More regional
  • More existing customers
  • More (new) customers
  • More digitalization
  • More relief
  • More service
  • More quality
  • More data collection



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