Artificial intelligence is fundamentally changing tourism: new decision-making logic, changing guest expectations and shifting digital role models. To provide guidance in this area, Prof. Roman Egger and feratel media technologies AG are launching the monthly webinar series ‘feratelAIplus Compass’. The aim is to enable tourism organisations to classify, evaluate and make strategic decisions about AI, deliberately without product demos or short-term tool recommendations.
Egger, who has been a professor of tourism innovation at the Salzburg University of Applied Sciences for over 20 years and now at MODUL University Vienna, contributes strategic AI knowledge from research and teaching. feratel, as the technology partner in tourism, provides fundamental system expertise in destination management, guest cards, apps, registration systems and much more, as well as data from hundreds of destinations. ‘AI must move from the laboratory into practice. The compass helps tourism decision-makers to distinguish between what is feasible and what is wishful thinking,’ explains Egger.
Strategic partnership for tourism
Both partners pursue a common goal: to use AI strategically and responsibly. Egger provides conceptual depth, while feratelAIplus combines this with productive systems and product solutions as well as market experience. The cooperation goes beyond webinars, as Egger's AI expertise flows directly into product development.
