Rheinland Pfalz uses pixelpoint “dataCycle” content hub

The decision has been made: as part of a tender process, pixelpoint multimedia werbe GmbH has been awarded the contract to implement a content and data hub for Rhineland-Palatinate Tourism GmbH (RPT). The implementation will take place together with dataCycle GmbH.

“We want to reach our guests anytime and anywhere with relevant and high-quality content, regardless of the channel. The basis for this is the Rhineland-Palatinate digital knowledge base, which contains the tourism infrastructure and tourism offers of the state. The content hub allows us to combine content from different source systems in a database, optimize its quality, prepare it for machine readability, curate it and import it into different sales channels “, says Stefan Zindler, Managing Director of RPT.

In addition to the data hub itself, the scope of services also includes HTML widgets so that the stored content can be easily visualized and passed on.

“The application for the order was made under consideration of realizing a lighthouse project in the field of Smart destination management together with co-owner feratel,” explains Bernhard Winkler, Managing Director of dataCycle GmbH.

Why a data hub?

The central function of a data hub is to make a destination’s tourist-relevant data safe, simple, clear and versatile in one system. The data hub from dataCycle is a total solution. The data – regardless of the original, mostly proprietary format of the source data system – are summarized in different formats from different systems and clearly visualized in a single system. Here they can be managed at a glance, centrally managed, effortlessly maintained, searched and easily made available via widgets or API – naturally under your full control and with your own data sovereignty.

dataCycle is a subsidiary of pixelpoint multimedia werbe GmbH. The company specializes in Web design, data management and digital marketing. In 2018, technology provider feratel acquired a 50 percent stake in the cross-media agency pixelpoint, thereby expanding its offerings in the digital area.


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