Flachau Tourismus offers its guests more adventures under the motto: “At the peak of pleasure”. Combined with a target-group-oriented, modern customer journey, this wealth of experiences is also reflected in the web portal Flachau.com: the extensive portal has been redesigned in terms of technology and content – the key feature is the experience shop. This innovative web portal Flachau.com went live in July.
New Web portal for Flachau online
Customized web portal solution with one-stop-shop experience
Individuality, a precise focus on target groups and offers, and rapid and logically structured information sharing combined with emotive content and linked to a flexible, easy-to-use booking process are the be-all and end-all for a digital destination presence.
Modern data management systems are tools for reacting efficiently to user needs – linked with a destination management system and an easy-to-maintain CMS. This is exactly what the Klagenfurt-based company pixelpoint multimedia GmbH has successfully implemented in cooperation with partner feratel media technologies AG, Flachau Tourism und their creative agency zoom productions GmbH.
"One of our most important goals was to offer our guests an appealing, easy-to-use and contemporary format so that they can book online as wide a range of tourist services as possible - virtually covering all alternatives," says Andreas Fischbacher, Managing Director of Flachau Tourism.
Inspiration meets innovation
The peak of innovation is the visible web portal flachau.com where users can orientate themselves simply and quickly to their needs, first for inspiration, then in a search for information and offers, and then on to booking without any diversions:
This is made possible by the intelligent dataCycle data management system, which functions as a content and data hub, automatically delivering information to the web portal via interfaces: for instance, feratel automatically imports, updates and intelligently links master data, and the same applies to creative data such as images, texts, etc. Through the link with the feratel destination management system, you can directly book all offers, regardless of whether they are accommodations, adventures, articles or events.
“Due to our participation in the multimedia agency Pixelpoint, it is now possible for us to also realize individually desired presentations of Deskline content for our customers. The customer receives everything from a single source, from the design to technical implementation”, remarks feratel CEO Dr. Markus Schröcksnadel.
Time-saving data automation for users and providers
“The highlight of a modern web portal is, on the one hand, to intelligently link the flood of data from different systems and to present them in a design-optimized and logical manner for users. On the other hand, data for our customers and the providers must be managed as time-efficiently as possible. The keyword here is automation. And we can offer our customers exactly that due to our collaboration of information technologists and web developers, SEO and marketing specialists and experts from feratel. Users can view a web portal where they find out about all the offers in the region and can book them easily. And our customers no longer need to worry about updates to offers, etc.: most of the content on the website is generated automatically by linking dataCycle to the CMS,” explains Marcus Hofbauer, pixelpoint CTO and Project Manager.