Small and medium-sized accommodation operations often lack the means and technology to establish themselves in the world of online bookings. Montafon Tourismus and feratel have jointly taken on this challenge with the hosts in the region in recent years. And they have had great success: in one year, 140 new operations were trained to become digital professionals. With IT solutions from feratel, these business operations now receive 95 percent more online bookings.
The direct and digital booking of vacation experiences and accommodation facilities is standard for many guests and is in ever greater demand. Regional business operations that have not yet been able to take the step towards online booking due to their size and resources run the risk of losing their visibility and attractiveness on digital channels. Many tourism regions are responding to this development with their member business operations and actively relying on landlord coaching, training sessions and the general strengthening of their online presence.