Barrier-free with AI: feratel automates image texts and translations

Digital accessibility has been a legal requirement since June 2025. In this context, the description of images (ALT texts) poses a particular challenge for many destination management organisations (DMOs). With feratel's AI BulkService, DMOs now have access to smart support: automatic, fast and legally compliant.

What can the AI BulkService do?

The new Deskline module automatically creates:

• ALT texts for accessible and search engine-friendly content
• Translations into all activated languages

What are the advantages of the AI BulkService?

• No manual maintenance: The AI recognises image content and generates appropriate descriptions
• Legal certainty: The ALT texts generated comply with legal requirements (e.g. WCAG)
• Greater visibility: Additional content improves rankings in search engines and AI applications

Are there any initial results?

In the first month alone, the Deskline system automatically created over 1.9 million image texts and generated more than 17 million translations using feratel's AI Bulk Service. This demonstrates the potential of intelligent automation in destination management.

How can the service be activated?

1. Create a ticket
2. Activate the service
3. Done!