Our collaboration with many television stations for the infeed of live images puts us in the unique position to prepare the base for our clients the Europe-wide broadcast of their weather pictures on TV. This mix of panorama pictures from various destinations supported by objective info on the snow and weather situation and other relevant news items does not only entertain, but at the same time creates holiday atmosphere.
Its presence on TV gives the destination more importance and attention as it is entering the ‘big stage’ and is on par with movies, series and newscasts. Moreover, television reaches a large variety of individuals with different backgrounds.
When in 1989 feratel launched Panorama TV, it opened up new opportunities for effective guest marketing. Today, more than 400 camera sites Europe-wide provide fascinating panorama pictures and informative weather data to TV stations all across Europe.
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